Affinor is laser focused on building and running its own food growing operations to leverage the cost and quality advantages of its technology. To keep burn rate low, the company has leaned heavily on advisors and external suppliers. Advisory board member, Tom Baumann, has worked directly with CEO Nick Brusatore to select genetics, as well as nursery and soil suppliers. This lean approach necessitated efficient processes and standard operating procedures (SOP) resulting in a disciplined, low-risk cultivation model:

1. Leading variety seeds are purchased and shipped to Affinor’s nursery supplier for germination into seedlings;
2.  Soil is received from a leading supplier
3. The strawberry plants are repotted, fruited and packaged in Affinor’s greenhouse facility.

Affinor’s technology will only be deployed and sold in countries where patent protection has been granted.

GROWTH PLAN

STRAWBERRY SCALE UP

Affinor is currently growing strawberries on 4-level towers in its leased 15,000 square foot greenhouse in Abbotsford BC. Affinor’s plant science advisor, Tom Baumann, chose to grow the Delizzimo variety of strawberry from The Netherlands. A distribution agreement has been signed with Berrymobile, a local Vancouver BC based distributor to Whole Foods and other grocers. The Berry Mobile Agreement is in good standing and will be in affect with the new price of $8.00  per Lb when Greenhouse is re planted. The strawberries are to be sold in grocery stores under Affinoria Fragaria brand.

WESTERN CANADA EXPANSION

Upon successful completion of the strawberry production scaleup and new lettuce line commercial pilot, the company has identified partners and farmland in Alberta and Saskatchewan. The 3-year plan is to build out 300,000 square feet of vertical farming facilities in Western Canada growing strawberries, romaine lettuce, kale and spinach.

Unique Value Proposition

Affinor’s proprietary vertical growing technology has established manufacturing capacity. The company is ready to immediately scale strawberry growing operations in Abbotsford BC. Affinor’s exclusive technology increases quality while reducing cultivation costs. No other vertical technology offers all of the following benefits and advantages;

Sustainability

The world's population is expected to grow to almost 10 billion by 2050. It is becoming increasingly difficult to satisfy rising global demand for food in a sustainable manner. Today, 55% of the world's population lives in urban areas, a proportion that is expected to increase to 68% by 2050. In order to meet the fresh food demand of an increasing population, farmers are adopting more advanced farming techniques such as Hydroponics, Aeroponics, Aquaponics, soiled based and other hybrid methods.

Greenhouse vertical farming helps to reduce the carbon footprint seen in traditional farming practices by reducing wasted resources, targeted water application and nutrient use, and elimination of the use of pesticides.
Over 70% of the planet’s fresh water supply is used by agriculture. At the current rate of population growth, it is imperative for the agriculture industry to change its approach to water management. Affinor’s vertical farming system enables a solution to the global shortage of fresh water as it uses considerably less water than traditional agricultural methods of farming.

Marketing

PRODUCT VALUE

Value is a function of quality, price, and quantity in produce. Affinor gets free publicity and will advertise their superior growing systems. The company will mainly use social media to talk about sustainability and reducing the global carbon footprint with a process that is far superior in nutrient content compared to that of competitors.
Important questions that will be reviewed on a continuous basis are as follows:

❖ Has the Company maximized the best distribution channels?
❖ What is Affinor’s strategy to grow market share?
❖ Does Affinor have brand awareness and brand preference within the industry?